From Stagnation to Domination: PipeRocket's Impact on Spendflo's 81% Traffic Rise

The challenge

The site had stalled. Rankings weren’t moving. The blog was publishing, but pipeline contribution from organic was flat.

The team didn’t need more posts. They needed a different shape of programme.

Our approach

We anchored everything to bottom-of-funnel intent — the queries where Spendflo’s buyer already knows they need the category and is shortlisting. Comparison pages, alternative pages, integration pages. The kind of pages that close demos, not just rank.

Alongside, we cleaned up the technical foundation (indexing, internal linking, page consolidation) so the pages we built had room to compound.

The results

Organic traffic rose 61% over the engagement window, with the lift coming disproportionately from BOFU pages — exactly the visitors most likely to convert. The site moved from “publishing into the void” to a steady source of demo-ready traffic.

Full case study expansion in progress — request the detailed write-up via the contact form below.