How DevRev Achieved 127% Organic Traffic Growth: A Case Study with PipeRocket

The challenge

Organic was a fraction of where it needed to be. The team had aggressive growth targets and a strong product, but the search footprint wasn’t matching the brand’s ambition.

Our approach

Six months. Topical authority programme around DevRev’s three buyer personas (product, support, CRM), backed by BOFU comparison pages targeting the specific incumbents DevRev was displacing.

Technical hygiene first. Then content at pace. Then internal linking to compound what was already ranking.

The results

Organic traffic grew 127% in six months — better than doubling. Crucially, the new traffic was concentrated in BOFU and high-intent mid-funnel pages, not just informational top-of-funnel.

Full case study expansion in progress — request the detailed write-up via the contact form below.