What Is Third-Party Cookies? The Marketer’s Guide to a Fading Technology
Third-party cookies are small tracking files placed on your browser by a domain you didn’t visit directly usually an ad network or analytics platform. They power cross-site behavioural tracking, retargeting, and audience segmentation. With major browsers phasing them out, the tools built on top of them are quietly breaking. TL;DR Third-party cookies are set by […]
What Is GA4? Everything SaaS Teams Need to Know
GA4 (Google Analytics 4) is Google’s current analytics platform, built around event-based tracking instead of session-based data. It replaced Universal Analytics in July 2023. Unlike its predecessor, GA4 tracks user behaviour across devices and platforms in a single property. TL;DR GA4 replaced Universal Analytics in July 2023 and is now the only version of Google […]
What Is Employer Branding? The Hiring Team’s Guide
Employer branding is the reputation your company has as a place to work shaped by everything from job listings and Glassdoor reviews to how you treat people on their first day. A weak employer brand makes hiring expensive and retention unpredictable. Build it deliberately or candidates will build it for you. TL;DR Employer branding is […]
What Is Brand Identity? The SaaS Builder’s Guide
Brand identity is the full set of visual, verbal, and emotional signals a company uses to present itself consistently logo, tone, colour, messaging, and positioning. For SaaS companies, it directly affects how buyers perceive value before they ever try the product. Get it wrong, and even great features won’t convert. TL;DR Brand identity is the […]
What Is ABM? The B2B Marketer’s Real Guide
Account-based marketing (ABM) is a B2B strategy where you focus your marketing and sales efforts on a defined list of high-value accounts rather than casting a wide net. It works because aligned targeting produces higher conversion rates and shorter sales cycles. The trade-off is that it requires genuine coordination between marketing and sales to work. […]
