# Lumar Reviews: What Users Actually Say (2026) Source: https://piperocket.digital/review/lumar-reviews/ Author: Sabari Rohith, Sr. SEO Specialist, PipeRocket Digital Published: 2026-09-04 Last updated: 2026-10-20 Lumar is a technical SEO and website intelligence platform, rebranded from DeepCrawl in September 2022, and now markets GEO/AEO and AI search visibility tooling per lumar.io. Scores diverge by solicitation: G2 (4.6/5, 101 reviews) and TrustRadius (8/10, 17 ratings) are heavily incentivized, while the unlabeled Gartner pool sits lower at 4.3/5. ## Lumar Review Overview - **G2:** 4.6/5 on 101 reviews, checked October 2026, sampled recent reviews carry “Incentivized / Source: G2 invite” tags. - **Capterra / GetApp / Software Advice:** 4.3/5 on 12 reviews, one Gartner Digital Markets pool republished three times, checked October 2026, blends reviews from both the DeepCrawl and Lumar brand eras. - **TrustRadius:** 8/10 on 17 ratings but only 7 full reviews, checked October 2026, 100% of readable full reviews tagged “Incentivized,” also blends both brand eras. - **Trustpilot (lumar.io):** profile exists, claimed October 2025, 0 reviews, checked October 2026. - **Trustpilot (deepcrawl.com):** separate profile exists, 0 reviews, checked October 2026. | Source | Score | Reviews | Last checked | |----------------------------------------------------------------------------------------------------------------------|---------------------------|-----------------------------|--------------| | [G2](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews) | 4.6/5 | 101 | October 2026 | | [Capterra, GetApp & Software Advice (one shared Gartner pool)](https://www.capterra.com/p/183841/DeepCrawl/reviews/) | 4.3/5 | 12 | October 2026 | | [TrustRadius](https://www.trustradius.com/products/lumar/reviews) | 8/10 | 17 ratings (7 full reviews) | October 2026 | | [Trustpilot (lumar.io)](https://www.trustpilot.com/review/lumar.io) | Profile exists, 0 reviews | — | October 2026 | | [Trustpilot (deepcrawl.com)](https://www.trustpilot.com/review/deepcrawl.com) | Profile exists, 0 reviews | — | October 2026 | ## What Users Say About Lumar Lumar reviews across G2, Capterra and TrustRadius credit its crawl depth and technical issue detection, while cost and a lack of competitor-metrics features recur as complaints on multiple platforms. ### G2: 4.6/5 (101 reviews, checked October 2026) This listing merges reviews filed under both the “Lumar” and “Deepcrawl” names on a single product page. Star distribution as G2 displays it: 75% five-star, 20% four-star, 1% three-star, 1% two-star, 0% one-star. Of the two most recent reviews sampled, the one dated May 8, 2025 carries the “Validated Reviewer / Incentivized / Source: G2 invite” tag stack; the one dated December 9, 2025 carries only the “Validated Reviewer” tag, with no incentive label shown. **What users praise:** - Technical analysis reports described as competitive with other tools in the market - Identifying linked and unlinked pages through the crawl - Cloud-based scheduling that does not tie up local resources - Easy initial setup, with the same reviewer noting “the initial setup of Lumar was quite easy” **Where users push back:** - Limited competitor-metrics data, since the tool targets technical SEO rather than competitive benchmarking - Volume of data and reports to work through This review carries only the “Validated Reviewer” tag on G2, with no incentive label shown, dated December 9, 2025. > “I find Lumar’s technical analysis report to be really good and quite competitive in the market. It is especially helpful in identifying pages that are linked and unlinked through the crawl, which is great for getting to know any website.” > > - Akshada B., Senior Specialist, Mid-Market (51-1000 emp.) ([G2](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews)) ### Capterra, GetApp and Software Advice: 4.3/5 (12 reviews, checked October 2026) These three listings share the same underlying Gartner Digital Markets sample rather than three independent pools: identical 4.3/5 rating and identical 12-review count across all three. Capterra’s own page notes “Last updated September 28th, 2026.” Reviews in this pool span both brand eras, including a 2022 review that names “DeepCrawl” directly in the body and a 2023 review naming “Lumar,” so the figure reflects both the pre-rebrand and current product. Capterra and GetApp both disclose they may earn a referral fee on vendor click-throughs, a monetization conflict distinct from review solicitation. Sampled reviews in this pool were not labeled incentivized. **What users praise:** - Premium, well-presented audit reports that are easy for newer SEOs to understand - Finding mistakes and problems on a website through the crawl **Where users push back:** - Cost, described as expensive relative to competitors - Crawl credits hard to budget and a renewal clause, per a single 2020 DeepCrawl-era review (Gerry W., SEO Consultant) saying “the cost of credits was challenging to calculate” and that on leaving “they tried to force us to stay with them for another year” This review, describing the product under its prior DeepCrawl name, was posted May 13, 2022. > “We were using DeepCrawl for our customers to crawl their website and find mistakes. It is really helpful to find mistakes or problems on the website but it is expensive to use it.” > > - Anil C., Marketing Executive, Marketing and Advertising ([Capterra](https://www.capterra.com/p/183841/DeepCrawl/reviews/)) A second review from the same pool, describing the current Lumar product, was posted February 8, 2023. > “Overall, Lumar is a premium website audit experience. Everything looks and feels appealing. All the metrics that are produced in a report are well sign posted and explained, making it easy for new SEO’s to understand what information they have.” > > - Chris C., SEO Specialist, Package/Freight Delivery ([Capterra](https://www.capterra.com/p/183841/DeepCrawl/reviews/)) ### TrustRadius: 8/10 (17 ratings, 7 full reviews, checked October 2026) TrustRadius shows 17 total ratings but only 7 reviews with readable text. All 7 of those full-text reviews carry the “Incentivized” tag, meaning the entire readable sample here is vendor-invited. The listing also merges both brand eras: dates on the reviews read run 2018, 2020, 2022 and 2025, with roughly half explicitly describing the pre-rebrand “DeepCrawl” product rather than the current Lumar platform. **What users praise:** - Finding technical issues on a site and showing clearly how each issue is presented **Where users push back:** - Limited fit for scanning new opportunities, keyword positions or site-wide metrics on large sites, with no SERP data shown This review is labeled Incentivized, dated January 29, 2025. > “If someone is looking for a SEO tool that excels in finding technical issues for a site, Lumar is a fantastic choice. Not only does it outline everything that’s wrong, it does a much better job than other tools as to showing you how it the issue is presented.” > > - Billy Heany, Organic Search Manager, Product Management at GroupM (5001-10,000 employees) ([TrustRadius](https://www.trustradius.com/products/lumar/reviews)) ### Trustpilot (lumar.io and deepcrawl.com): no reviews under either name (checked October 2026) Both domains carry claimed or existing Trustpilot profiles, but each shows 0 reviews and a 0.0 rating, with “0 reviews in the last 12 months” on the lumar.io listing. No score is reported for either. Lumar is sold enterprise-to-enterprise via demo and sales contact rather than self-serve signup, which is consistent with a consumer review platform showing no activity under either brand name. ## Where the Review Platforms Disagree In Lumar reviews, the gap runs the opposite direction from what a skimmer might expect. G2 (4.6/5, 101 reviews) and TrustRadius (8/10, 17 ratings) carry the highest scores on this page, and both samples are substantially vendor-solicited: G2’s sampled recent reviews are tagged “Incentivized / Source: G2 invite,” and 100% of TrustRadius’s 7 readable full reviews are tagged “Incentivized.” The Gartner pool shared by Capterra, GetApp and Software Advice sits lower at 4.3/5 on 12 reviews, and the sampled reviews in that pool carried no incentive label. That is a real, labeled difference in how each sample was collected, not a judgment about which number is more trustworthy. Readers should weigh the incentive labels themselves. Two of the three client samples (Capterra/GetApp/Software Advice and TrustRadius) also blend reviews written before and after the September 2022 rebrand from DeepCrawl to Lumar, so part of each of those samples describes a product under its previous name rather than the current platform. ## Lumar Pricing Read at lumar.io/pricing on October 20, 2026. The page carries no published tiers, no monthly or annual figures, and no currency. It is a lead-capture form only, asking for name, email, company, region, job title, phone number and employee count under the heading “Get Lumar pricing.” Pricing is fully sales-gated. No third-party directory contradicted this. Software Advice’s own profile states “Pricing available upon request,” and Capterra and GetApp show no numeric price either, so there is no directory figure to report here. ## Lumar as a Vendor: Stability Signals | Source | Score | Reviews | Last checked | |-----------------------------------------------------------------------------------------|-----------------------------|---------|----------------| | [Glassdoor](https://www.glassdoor.com/Overview/Working-at-Lumar-EI_IE1893365.11,16.htm) | 4.1/5 | 51 | October 2026 | | Comparably | Not verified (page blocked) | — | September 2026 | Lumar rebranded from DeepCrawl on September 29, 2022, confirmed via the company’s own PR wire announcement and a corporate parent notice. Its parent company, GMO TECH Holdings, is listed on the Tokyo Stock Exchange Growth market, per GMO TECH’s own investor relations notice. **Glassdoor rates Lumar 4.1/5 based on 51 ratings**, checked October 2026 (the page’s own FAQ separately states “54 anonymous reviews”; both figures are shown on the page). 79% of reviewers say they would recommend it to a friend, and 88% approve of the CEO. Category scores run from Work/Life balance at 4.4 down to Diversity and inclusion at 3.9. Reviewer titles sampled include a current Head of Delivery rating the company 5.0 and one anonymous 2.0-rated review titled “Overpromise, underdeliver,” though the body text of that review was not read in full. **Comparably could not be verified.** Two attempts to load the Comparably profile returned a generic app error and then an explicit access-denied response, last checked September 2026. This is reported as blocked, not as an absent profile. **Indeed carries no confirmed profile for this vendor.** An Indeed employer page titled “Lumar” returned reviews describing an unrelated labor-subcontracting business, not the SEO software company. No genuine Indeed data for Lumar the software vendor was located. No layoff, acquisition or leadership-churn signal surfaced in the material read. Read alongside the client-side scores above, Glassdoor’s 4.1/5 on 51 ratings is a separately sourced employer signal, not evidence explaining the client-side numbers. ## Frequently Asked Questions ### What is Lumar? Lumar is a technical SEO and website intelligence platform that crawls sites to find SEO, site speed and accessibility issues, and now adds GEO/AEO reporting for AI search. It was called DeepCrawl until the September 2022 rebrand. ### Is Lumar worth it? Lumar reviews value it for technical issue detection, but pricing is quote-only and some find it costly. G2 shows 4.6/5 from 101 reviews and the Gartner pool 4.3/5 from 12, with many G2 and all readable TrustRadius reviews incentivized. Judge it against the crawl volume you need. ### What do users complain about with Lumar? Cost is the most repeated complaint, with a Capterra reviewer calling it expensive next to competitors. A single 2020 DeepCrawl-era Capterra review also says crawl credits were hard to calculate and describes a renewal clause that pushed for another year. ### How much does Lumar cost? Lumar does not publish prices. Its pricing page is a form asking for company, region and team size, and every plan is sales-quoted. Capterra shows no starting price either, so any budget figure has to come from a demo quote. ## Do You Need the Tool or the Outcome? Lumar’s own pricing page carries no published figures at all, since every tier is sales-gated behind a lead form. Whatever the eventual quote, the licence is usually the cheap part next to the headcount needed to run crawls, triage technical issues and turn the output into ranking and pipeline gains every week. PipeRocket Digital is a B2B SaaS marketing agency working with 70+ B2B SaaS clients, including Storylane, Spendflo and HyperVerge, through a senior-led pod with no junior handoff, reporting pipeline metrics including MQLs, CAC and pipeline value from week four. 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