# Clearbit vs ZoomInfo

Source: https://piperocket.digital/compare/clearbit-vs-zoominfo/
Author: Ranjeeth Kumar, SEO Manager at PipeRocket
Reviewed by: Kamaraj Mathiarasan (Kim), Co-Founder, PipeRocket Digital
Published: 2026-07-03
Last updated: 2026-07-15

A neutral head-to-head comparison of Clearbit (now HubSpot Breeze Intelligence) and ZoomInfo across data coverage, intent data, integrations, and pricing for B2B revenue teams.

## The short answer

Clearbit and ZoomInfo are two of the best-known B2B data platforms, but they increasingly serve different buyers. The structural fact to know first: HubSpot acquired Clearbit in late 2023 and rebranded it Breeze Intelligence, so no new standalone Clearbit accounts can be created and access now requires a HubSpot subscription. “Clearbit” in 2026 effectively means HubSpot’s enrichment layer, best for inbound, HubSpot-native teams. ZoomInfo is the enterprise sales-intelligence heavyweight with the largest verified B2B contact database plus native intent data, built for outbound revenue teams with a five-figure annual budget.

### Choose Clearbit: HubSpot-native enrichment, visitor ID, and form shortening

If you already live in **HubSpot**, run inbound or PLG motions, and want data enrichment, **website visitor identification**, and form shortening inside one CRM at a low incremental cost (meaningful use starts around **$75/mo** for HubSpot Starter plus 100 credits), Clearbit / Breeze Intelligence is the pragmatic pick.

### Choose ZoomInfo: Maximum verified coverage plus native intent for outbound

If you run **outbound or enterprise sales**, need the widest verified contact database (**320M+ contacts, 135M+ verified phones**), want native **intent data** and a workflow layer, and can justify a **five-figure annual** commitment (median reported contract ~$31,875/yr), ZoomInfo is the stronger fit.

## At a glance

|                    | Clearbit                                          | ZoomInfo                                   |
|--------------------|---------------------------------------------------|--------------------------------------------|
| **Vendor**         | Clearbit (now HubSpot Breeze Intelligence)        | ZoomInfo                                   |
| **Category**       | B2B data enrichment (HubSpot-gated)               | Sales intelligence (contact data + intent) |
| **Starting price** | ~$75/mo effective (HubSpot Starter + 100 credits) | ~$14,995/yr (Professional, ~3 seats)       |
| **Public rating**  | ~4.4/5 G2                                         | 4.5/5 G2 (~9,000 reviews)                  |
| **Best for**       | HubSpot-native inbound / marketing ops            | Outbound and enterprise sales / RevOps     |

## Vendor profile

### Clearbit

*B2B data enrichment · now HubSpot Breeze Intelligence · credit-based, HubSpot-gated*

Clearbit is a B2B data enrichment platform that HubSpot acquired in late 2023 and rebranded as Breeze Intelligence. No new standalone Clearbit accounts can be created; new access requires a HubSpot subscription, though existing API customers were grandfathered. It focuses on firmographic and technographic enrichment, website visitor identification (formerly Clearbit Reveal), and form shortening. Coverage is consistently accurate for US companies with 50+ employees and weaker on sub-50-employee and non-North America / Western Europe records.

- **Vendor:** Clearbit (HubSpot Breeze Intelligence)
- **Category:** B2B data enrichment
- **Access model:** HubSpot subscription required; no new standalone accounts
- **Pricing model:** Credit packs on top of a HubSpot plan; 1 credit per record
- **Starting price:** ~$75/mo effective (HubSpot Starter + 100 credits)
- **Public rating:** ~4.4/5 G2; ~4.3/5 Capterra (verify live)

### ZoomInfo

*Sales intelligence platform · contact data + intent + workflow · annual contracts*

ZoomInfo is an enterprise sales-intelligence platform built on the broadest verified B2B universe on the market: 320M+ professional contacts, 100M+ company profiles, and 135M+ verified phone numbers. It combines contact data, firmographics, and technographics with native, AI-powered intent signals and ZoomInfo Copilot, an AI assistant that surfaces company updates, org-chart changes, executive moves, website-visitor activity, and buying signals. It sells on annual contracts only, with no public self-serve pricing.

- **Vendor:** ZoomInfo
- **Category:** Sales intelligence (contact data + intent)
- **Data scale:** 320M+ contacts, 100M+ companies, 135M+ verified phones
- **Pricing model:** Annual contracts only; no monthly billing; per-seat add-ons
- **Starting price:** ~$14,995/yr (Professional, ~3 seats)
- **Public rating:** 4.5/5 G2 (~9,000 reviews); 4.4/5 Capterra

## Pricing: what you'll actually pay

Pricing is reported from third-party sources as of July 2026; both vendors gate or withhold public pricing, so treat figures as reported and confirm directly before purchase. Clearbit’s true cost is HubSpot-gated; ZoomInfo is a five-figure annual enterprise commitment.

|                             | Clearbit                                                         | ZoomInfo                                                          |
|-----------------------------|------------------------------------------------------------------|-------------------------------------------------------------------|
| **Entry point**             | ~$75/mo effective (HubSpot Starter + 100 credits)                | ~$14,995/yr (Professional, ~3 seats)                              |
| **Credit / mid tier**       | ~$45/mo (annual) or $50/mo for 100 credits; ~$450/mo for 1,000   | ~$25,000 to $30,000/yr (Advanced)                                 |
| **Top reported tier**       | ~$4,500/mo for 10,000 credits (higher tiers not listed)          | ~$40,000 to $45,000+/yr (Elite)                                   |
| **Median / typical spend**  | Several thousand $/mo for Marketing/Sales Hub Professional teams | Median reported contract ~$31,875/yr                              |
| **Billing model**           | Credit packs (100 / 1,000 / 10,000); reset monthly, no rollover  | Annual contracts only; per-seat add-ons ~$1,500 to $2,500/user/yr |
| **Standalone / self-serve** | No (HubSpot subscription required for new buyers)                | No public self-serve pricing; auto-renew ~60 days prior           |

## Capability comparison

Both platforms enrich B2B records, so the differences are in scale, intent data, and how each fits your stack. Clearbit is deepest inside HubSpot and strongest on inbound signals; ZoomInfo covers the widest verified contact universe and owns native intent.

| Service                                      | Clearbit                                   | ZoomInfo                            |
|----------------------------------------------|--------------------------------------------|-------------------------------------|
| **Firmographic / technographic enrichment**  | ✓                                          | ✓                                   |
| **Contact-level data (title, email, phone)** | ✓                                          | ✓ (135M+ verified phones)           |
| **Verified B2B database scale**              | Partial (public web + partnerships + LLMs) | ✓ (320M+ contacts, 100M+ companies) |
| **Native intent data**                       | ✕ (via HubSpot ecosystem only)             | ✓ (native, AI-powered)              |
| **Website visitor identification**           | ✓ (formerly Clearbit Reveal)               | ✓ (via Copilot)                     |
| **Form shortening**                          | ✓                                          | ✕                                   |
| **AI assistant / buying signals**            | ✕                                          | ✓ (ZoomInfo Copilot)                |
| **HubSpot integration**                      | ✓ (native feature)                         | ✓ (native)                          |
| **Salesforce / Dynamics integration**        | Partial (legacy API only)                  | ✓ (native, plus Outreach)           |
| **Standalone availability**                  | ✕ (HubSpot-gated for new buyers)           | ✓                                   |

## Decision matrix - who fits which side

| Criterion                                       | Clearbit | ZoomInfo |
|-------------------------------------------------|----------|----------|
| HubSpot-native enrichment inside one CRM        | ✓        | ~        |
| Widest verified contact database                | ✕        | ✓        |
| Native, AI-powered intent data                  | ✕        | ✓        |
| Website visitor identification                  | ✓        | ✓        |
| Form shortening for known visitors              | ✓        | ✕        |
| Verified phone numbers at scale                 | ✕        | ✓        |
| Low incremental cost for existing HubSpot teams | ✓        | ✕        |
| Standalone availability for new buyers          | ✕        | ✓        |
| Deepest verified G2 review pool                 | ~        | ✓        |

*Check = clear edge. Dash = capable but not the stronger pick. Cross = outside the model.*

## Strengths & tradeoffs

Both platforms enrich B2B records competently. The real differences are scope, stack fit, and cost, and each side wins rows the other does not.

| Axis                   | Clearbit                                                                   | ZoomInfo                                                      |
|------------------------|----------------------------------------------------------------------------|---------------------------------------------------------------|
| **Access model**       | HubSpot-gated; no new standalone accounts                                  | Standalone; annual contract                                   |
| **Data scale**         | Public web, partnerships, and LLMs; strong for US 50+ employee firms       | 320M+ contacts, 100M+ companies, 135M+ verified phones        |
| **Data accuracy**      | ~80 to 90 percent firmographic for US 50+; drops for SMB and international | Generally strong US coverage; some outdated contacts reported |
| **Intent data**        | None standalone; via HubSpot ecosystem only                                | Native, AI-powered intent as a headline feature               |
| **Signature features** | Website visitor ID and form shortening                                     | ZoomInfo Copilot AI assistant and buying signals              |
| **Integrations**       | Deepest with HubSpot (native); legacy API elsewhere                        | Native Salesforce, HubSpot, Dynamics, Outreach                |
| **Entry cost**         | ~$75/mo effective if already on HubSpot                                    | Five-figure annual (Professional ~$14,995/yr)                 |
| **Best-fit motion**    | Inbound / PLG / marketing ops                                              | Outbound / enterprise sales / RevOps                          |
| **Public proof**       | ~4.4/5 G2 (verify live)                                                    | 4.5/5 G2 across ~9,000 reviews                                |

## Ratings & track record

| Metric          | Clearbit                                     | ZoomInfo                                      |
|-----------------|----------------------------------------------|-----------------------------------------------|
| G2 rating       | ~4.4 / 5                                     | 4.5 / 5                                       |
| G2 reviews      | Verify live (count not cleanly retrievable)  | ~9,000                                        |
| Capterra rating | ~4.3 / 5                                     | 4.4 / 5                                       |
| Category        | B2B data enrichment (HubSpot-gated)          | Sales intelligence                            |
| Notable signal  | Native inside HubSpot as Breeze Intelligence | Broadest verified B2B database; native intent |

On raw rating, ZoomInfo edges ahead at 4.5/5, and that score rests on roughly 9,000 reviews, giving it far more statistical depth than Clearbit’s smaller and less cleanly documented pool. Clearbit’s G2 listing has historically sat at 4.3 to 4.4/5, so pull the current count live before relying on it. One caveat on ZoomInfo: its Capterra customer-service sub-score runs comparatively low (around 3.8/5), so weigh support experience alongside the headline rating. The choice is really about your go-to-market motion and stack, not which tool is “better.”

* * *

*Both tools’ data is sourced from publicly available information and third-party reports as of July 2026. Ratings and pricing change, and both vendors gate or withhold public pricing, so verify directly with each vendor before buying. This comparison is independent; we take no affiliate or referral fees from either.*

## Frequently asked questions

### What is the difference between Clearbit and ZoomInfo?

Clearbit (now HubSpot Breeze Intelligence) is a B2B data enrichment layer focused on firmographic/technographic enrichment, website visitor identification, and form shortening, and it requires a HubSpot subscription for new buyers. ZoomInfo is a standalone sales-intelligence platform built on the largest verified B2B contact database (320M+ contacts, 135M+ verified phones) plus native intent data and an AI assistant. Clearbit is inbound and HubSpot-native; ZoomInfo is outbound and enterprise-scale.

### Is Clearbit better than ZoomInfo?

Neither is better in the abstract. Clearbit is better for HubSpot-native inbound and marketing-ops teams that want enrichment, visitor ID, and form shortening inside one CRM at a low incremental cost. ZoomInfo is better for outbound and enterprise sales teams that need the widest verified contact coverage, verified phones, and native intent, and can justify a five-figure annual spend. The right pick depends on your motion and budget.

### Can I still buy Clearbit as a standalone product?

No. HubSpot acquired Clearbit in late 2023 and rebranded it Breeze Intelligence. No new standalone Clearbit accounts can be created; new access requires a HubSpot subscription, though existing API customers were grandfathered. Some reported migrations to Breeze saw roughly 30 to 60 percent cost increases for equivalent functionality.

### Which is cheaper, Clearbit or ZoomInfo?

Clearbit’s entry point is far cheaper if you already pay for HubSpot: meaningful use starts around $75/mo (HubSpot Starter plus 100 credits at ~$45 to $50/mo). ZoomInfo is a five-figure annual commitment, with a Professional tier around $14,995/yr and a median reported contract near $31,875/yr. Compare on the full cost of ownership, including your existing HubSpot spend.

### Does Clearbit include intent data like ZoomInfo?

No. Clearbit has no comparable standalone intent product; any intent-style signaling comes via HubSpot’s ecosystem rather than Clearbit itself. ZoomInfo offers native, AI-powered intent (content engagement, keyword searches, org changes) as a headline feature. If native intent is a priority, ZoomInfo is the stronger fit.

### Which has better data coverage, Clearbit or ZoomInfo?

ZoomInfo has the broadest verified B2B universe on the market: 320M+ professional contacts, 100M+ company profiles, and 135M+ verified phone numbers, though some reviewers report uneven data freshness. Clearbit is consistently accurate for US companies with 50+ employees (reviewers cite ~80 to 90 percent firmographic accuracy) but weaker on sub-50-employee and non-North America / Western Europe records.

## Sources and references

1. [Clearbit / Breeze ratings & reviews (G2)](https://www.g2.com/products/clearbit/reviews) (accessed July 2026)
2. [Clearbit pricing breakdown (Cognism)](https://www.cognism.com/blog/clearbit-pricing) (accessed July 2026)
3. [Breeze Intelligence overview (Six & Flow)](https://www.sixandflow.com/marketing-blog/introducing-breeze-intelligence-the-ultimate-data-enrichment-tool) (accessed July 2026)
4. [ZoomInfo ratings & reviews (G2)](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (accessed July 2026)
5. [ZoomInfo pricing guide (Cleanlist)](https://www.cleanlist.ai/blog/2026-03-19-zoominfo-pricing-guide) (accessed July 2026)
6. [What is ZoomInfo (ZoomInfo)](https://pipeline.zoominfo.com/sales/what-is-zoominfo) (accessed July 2026)